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Last summer, we launched our Neon Cropped Leggings collection and they literally ran out of the stockroom. With orange, yellow, green and pink on offer, they were a zesty four piece perfect for an invigorating workout. It was a tough act to follow.
As passionate about fashion as we are about fitness, we knew that this year’s range needed to be just as luxurious and practical, but also stay ahead with the pack leaders of the industry. We wanted to do something new and exciting with the BAA brand – something bold. Being an athlete is all about taking risk; we had to live up to our mantra.
So following on from the January fashion shows, where sportsluxe was the big hit, it was with great relief when we realised how right we’d got it – everyone unanimously agreed that the shade of summer 2014 was pastel. And we’ve been incredibly excited to reveal our new collection ever since. But as they say, great things come to those who wait...
Launching in the next few weeks, Be An Athlete’s latest range uses a palette of gorgeous soft tones, in block colour panelling, and will be available across the premium sportswear range, including our vests, shorts and leggings. By adding a little colour and fun to your wardrobe, we hope to do the same for your workout.
With baby pinks, exotic corals and cool blues on offer, not only will these shades introduce a feminine touch to gyms across the country, but can also have a slimming effect on the physique and elongate the figure. Candy colours will provide the perfect deviation from the darker spectrum currently on offer, and will add an element of versatility to your workout wardrobe. Let’s face it, who wants to wear black on a gorgeous, summer morning run?
So let us know what you think of our sneak peak image, and which colours you’ll be wearing this summer.
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| BAA Ladies Cropped Zip Hoody from our Current Range |
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