Allow us to Introduce...Nobody’s Child! — by Unknown on Thursday, 22 October 2015

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Welcome back! We’ve had a short break since our last post on here, but fear not - we haven’t been sitting back, resting on our laurels. ...

Look Instantly Taller with these 5 Style Tips — by Unknown on Wednesday, 23 September 2015

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As Shakespeare famously quipped, clothes make the man. And by and large, it rings very true, as demonstrated by our previous article wh...

How Wearing Black Will Make You Immediately Sexier! — by Unknown on Friday, 4 September 2015

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Black’s always been cool. You know it - I know it. And it doesn't matter if it's Darth Vader, Neo, James Bond or Batman, there’s...

The BAA End of Season Sale — by Unknown on Friday, 28 August 2015

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Despite the fact that it feels as if summer ended aeons ago (if you can even call it summer!), officially the 31st August marks the end...

The Autumn Fitness Fashion Edit — by Unknown on Thursday, 27 August 2015

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You may have noticed from our previous article, which looked at Foot Locker’s #DontGoUnnoticed campaign , that the Autumn colours of choi...

The Foot Locker #DontGoUnnoticed Trainer Campaign — by Unknown on Friday, 21 August 2015

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The holidays are drawing to an end. So if you’ve been living in blissful, stress-free, late morning ignorance for the last couple of w...

7 of the Best Colourful Trainers this Summer! — by Unknown on Thursday, 30 July 2015

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Despite having already enjoyed a solid couple of years in the fashion spotlight, trainers are showing no signs of going anywhere. Once f...

Top 10 Holiday Essentials — by Unknown on Thursday, 16 July 2015

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Work hard. Play hard . It’s a foolproof motto, and one that lends itself particularly well to athletes. From tube strikes, to general el...

Are these the most environmentally friendly trainers ever made? — by Unknown on Wednesday, 8 July 2015

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The latest release from adidas is making waves among the fashion industry, in more ways than one. That’s because the footwear giants hav...

Men’s Summer Footwear Round-up — by Unknown on Tuesday, 9 June 2015

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Ok, so you’re not a sneaker’s guy. You absolutely hate sandals. And we shouldn’t even get you started on the abhorrence otherwise known ...

How 'Shopa' will revolutionise your Online Shopping Experience — by Unknown on Wednesday, 8 April 2015

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Last week, Be An Athlete became the first official sportswear brand on new online retailer, Shopa. Naturally, we’re excited whenever our ...

Are you a Spornosexual? — by Unknown on Thursday, 19 March 2015

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Twenty years ago, a new breed of man began to crop up in the metropolis; he sported a perfectly tailored suit, nails manicured within a...

The New Gillette Flexball - the Best a Man Can Get? — by Unknown on Wednesday, 4 March 2015

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In 1998, Gillette gave us the hugely successful Mach 3 razor; a three blade behemoth that revolutionised the shaving world. It was a toug...

Nike’s 'Back to the Future' Self-Lacing Trainers — by Unknown on Tuesday, 27 January 2015

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Come the 21st October this year, there’s a very slim chance that a heavily pimped DeLorean DMC-12 will suddenly appear in an 80's f...

The Be An Athlete 'Black on Black' Look of the Week — by Unknown on Tuesday, 13 January 2015

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You might think we’re mourning the loss of 2014, what with the severe lack of colour in our latest Be An Athlete ‘look of the week,’ but ...

Guest Blog Post - Olivia Cox Reviews the BAA Ladies Range — by Unknown on Monday, 15 December 2014

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Television presenter, and fashion and lifestyle blogger, Olivia Cox , recently took some Be An Athlete sportswear out for a spin. Not...

The Fitness Fanatic's 12 Day Christmas Gift Guide — by Unknown on Wednesday, 3 December 2014

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January is the most popular month of the year when it comes to the world of fitness. In fact, the desire to 'exercise more' is ...

7 Steps to Getting a Closer Shave for Movember — by Unknown on Thursday, 30 October 2014

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Come the first of October, men across the country will start displaying a stiff (and hairier) upper lip to their daily shaving routine. ...

Behind the Scenes at the Be An Athlete Photoshoots — by Unknown on Monday, 20 October 2014

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Model, Maeve Madden, shot by MBK London Over the last few weeks we’ve been extremely busy at Be An Athlete HQ, giving the premium sport...

The Be An Athlete 'Look of the Week' — by Unknown on Wednesday, 15 October 2014

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As the weather continues to turn more wintry by the day, we've decided to channel the colours grey and blue for the Be An Athlete ...